The basic idea is to do a really slick, wanky ad, like this Wolf Blass ad:

http://au.youtube.com/watch?v=OpKqbdJ51Yo

But for Goon.

Start off with a hills hoist rotating slowly in the dawn etc.

Basically film things people usually relate to goon: goon of destiny, trashed people, goon bags, dripping wine etc. but film it in an obscure and abstract way so that people realise what it is when the product shot comes up at the end.